Looking at the rapid growth of the organic skincare industry today with no signs of slowing down. What has prompted its growth and what the most popular products are within the industry. Niche markets and why it’s a good idea to narrow down.
Overview of skincare through the ages, highlighting the fact that people have been looking after their skin in whichever way they thought best since the days of Ancient Egypt and the Roman Empire. Challenges faced by organic skincare makers today and the problems that still exist around toxic ingredients in chemically-based cosmetic products.
Learn how the skin performs and the potential effects of products on both different parts and different types of skin. How the different skin layers function and introduction to the four main types of skin that skincare producers serve.
Exploring the tools needed and the various skin care ingredients likely to be used for creating a product range. Various elements that make up lotions, creams or spritzes – including different types of base or carrier oils, butters, waxes, essential oils, and the various emulsifiers, preservatives, thickeners and humectants used in skincare products.
Principles of formulating a skincare product and start creating a skincare formula and recipe with a few basic and intermediate skincare formulations for the face. Making effective lotions, creams and body butters for various skin types and learning the difference between creams, lotions and body butters, before being given a breakdown of how an emulsion is developed.
External and internal aspects of anti-ageing skincare that can and cannot be controlled. An understanding of both factors is important for the accurate development of products for older skin. Examination of what essential ingredients are best used in anti-ageing skin products with effective anti-ageing skincare recipes.
How to sell products legally in the UK, highlighting current regulations and guidelines. Importance of accurate labelling, discovering what must go on product labels and how to write them so that your customers can be assured of what they are putting on their skin. How to test some of the products so that there is assurance that they are of high quality in terms of health and safety.
Budgeting a business, what costs will be involved, what to consider when figuring out product prices, what fulfilment means. How to make contact with and work with retailers.
Promote and market a business to get sales for products. Importance of branding and what it means. Creating a marketing strategy and content for social media marketing.
Aims:
- Be a confident and capable skincare producer
- Know how to follow formulas and convert them into recipes
- Have a comprehensive overview of the organic skincare industry
- Be familiar with the different elements that make up skincare products and understand the functions of different ingredients
- Know the difference between creams, lotions and body butters and have recipes for each type of product
- Understand how the skin ages and be aware of what is needed for the development of products for ageing skin
- Have learned what is needed to set up a legal skincare business
- Be able to price products and budget effectively
- Know how to connect with retailers
- Know what is necessary for developing an effective skincare brand
- Have the tools to market your skincare products
